Tag: Distribution Channels

5 Channels for Bringing Products from Production to Consumers

Some of the major channels used for bringing products to market from production to consumers are as follows: (i) Manufacturer-Consumer Channel (Direct Sale) (ii) Manufacturer-Retailer-Ultimate Consumer (iii) Manufacturer-Wholesaler-Retailer-Consumer (iv) Manufacturer-Agent-Wholesaler-Retailer-Consumer (v) Manufacturer-Wholesaler-Consumer/User. (i) Manufacturer-Consumer Channel (Direct Sale): These are three types: (a) Sale through advertising and direct methods—(Mail order Selling), (b) Sale through …...

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Distribution Channel: Physical Distribution of Goods and it’s Function

Distribution Channel: Physical Distribution of Goods and it’s Function! 1. Physical Distribution of Goods: Physical distribution involves management of physical flows of raw materials, finished products from the points of origin to the points of consumption to meet the customer needs at a profit. It covers all activities in the flow of goods between …...

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Physical Distribution of Goods: Meaning and Important Parameters

Physical Distribution of Goods: Meaning and Important Parameters! Warehousing and transportation costs are major costs in the physical distribution system. Both these costs are interdependent. Out of available 5 means of transport systems, i.e., airline, lorry, railway, water-ways and pipeline, the marketer depending on type of product and transit period, should choose a …...

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8 Factors to Consider While Selecting Distribution Channels

Some of the factors to consider while selecting channels of distribution are as follows: (i) Product (ii) Market (iii) Middlemen (iv) Company (v) Marketing Environment (vi) Competitors (vii) Customer Characteristics (viii) Channel Compensation. We have to consider the following factors for the selection of channel of distribution: (i) Product: Perishable goods need speedy …...

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Distribution Channels Types: Mercantile Agents and Merchant Middlemen!

Distribution Channels Types: Mercantile Agents and Merchant Middlemen! After production, the product is delivered to the ultimate consumer and this is done through marketing intermediaries or channels of distribution. The word ‘channel’ has been derived from French word canal. The channel of distribution refers to the path or route which a product follows from …...

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