Category: Market

Factors affecting the Capital Structure of a Company

Some of the factors affecting the capital structure of a company are as follows: Capital structure means the proportion of debt and equity used for financing the operations of business. Capital structure = Debt / Equity In other words, capital structure represents the proportion of debt capital and equity capital in the capital …...

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Forecasting Techniques for Market Research

 A. Qualitative Techniques: The qualitative techniques that are well recognised five and an attempt is made to touch upon these with view to acquaint the students the gist of these as future forecasters: I. Grass Roots: ‘Grass roots’ forecasting builds the forecast by adding successively from the bottom. The assumption underlying here is that …...

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Market Targeting: Introduction, Definition, Procedure and Methods

Market targeting is a process of selecting the target market from the entire market. Target market consists of group/groups of buyers to whom the company wants to satisfy or for whom product is manufactured, price is set, promotion efforts are made, and distribution network is prepared. Introduction: A company cannot concentrate on all the …...

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Features of Moneylenders as a Source of Credit

The key features of moneylenders as source of credit are summed up briefly below: The moneylenders are a heterogeneous lot. They include profes­sional moneylenders, rural and urban, whose main source of income is money-lending, itinerant moneylenders, like pathans, kabulis, and qistwalas, and non-professional moneylenders who combine money- lending with other activities. The latter include …...

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Unregulated Credit Markets in India

Unregulated Credit Markets in India! A myriad of private credit agencies operate in the country, unlike banks their forms of organization and methods of working are not standardised. Instead, there is great diversity in their organizations, methods, functional areas of operation, sources of funds, effective rates of interest charged on their loans, etc. Their …...

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Morphological Components of Market Towns in Central Hadaoti, Rajasthan

Morphological Components of Market Towns in Central Hadaoti, Rajasthan! Central Business Area: The Central Business Area is similar to the CBD but without some of the characteristics described by foreign geographers. It represents the retail heart of the town with facilities of wholesale marketing. Banks and insurance companies are also located in this area. …...

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Location of Market Town in Relation to Geo-Economic (A Case Study)

The four important factors influenced in location of market town in relation to geo-economic are: (i) Transportation (ii) Market towns as ‘break-of-bulk’ centres (iii) Agricultural land use (iv) Surrounding villages and population. The factor of location is seen as one in which the geographical influence stands out most prominently. The locational factor not only …...

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Types of Markets and their Ecological Relations (A Case Study)

Market centres are the integral parts of the geo-economic and cultural landscape or ecosystem of a region and a unit in space. They are an index of regional development. As such, trade centres may be viewed as organisms of society, rooted in the earth, reflecting different moods, varying in intensity of activity, and reacting …...

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Growth of Market System in Central Hadaoti, Rajasthan

Growth of Market System in Central Hadaoti, Rajasthan! Due to the absence of historical records concerning trade and commerce, no attempt has been made to trace the development of marketing system in the Rajasthan in general and Hadaoti region in particular. The present analysis is based on scattered historical references and a preliminary attempt …...

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Consumer Behaviour in Urban Markets (A Case Study)

Consumer Behaviour in Urban Markets! The whole structure of the urban markets is determined by consumer behaviour and its study is a new field in geography. Davies has rightly observed that “The subject of consumer behaviour is an extremely complicated one and geographers have really only just begun to search the surface as their …...

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